The network of the Netherlands

As a Dutch telecom provider KPN is the greenest in Europe. The ambition of KPN is to achieve growth among a wider group of Dutch households and companies. By bringing people and companies together, we all accelerate en achieve more. The result: Growth, happy people and a strong connected society.

A love brand

We developed an identity that matches the love brand ambition. Friendly, playful, human, accessible, inclusive and more expressive.

The identity is friendly and playful, accessible and human. But also outspoken and expressive. An inclusive identity that wants to connect with all Dutch people. With a flexible system of building blocks, we can build a strong and consistent brand at all levels.

A flexible identity that can whisper, and should when necessary.
Building blocks that adapts to all shapes and sizes.
From photography to brand illustration