Utrecht, the smart, creative and healthy city with a lot of talent and ambition.

When the city of Utrecht asked dietwee if we could develop a strong identity based around their city promotion logo which would improve communication with the visitors, the Utrecht community, stakeholders and partners we were delighted.

We created a flexible and colourful brandconstruct based on the 45 degrees angle within the Utrecht Marketing logo. Everything starts from there. Whether it's about climbing the Domtower, celebrating the cities 900th anniversary or addressing the University Campus. We improved and brightened up the secondary colour palette to combine with the characteristic Utrecht red.

Utrechts biggest hero

Hello Domtower! With its 495 steps staircase and the nicest view over our city, the Domtower is the tallest and most characteristic ambassador of Utrecht. We created a mascotte / ambassador and a campaign to attract inhabitants and tourists to one of the city’s main attractions.